SENCO Gold & Diamonds receives IAGES accreditation
SENCO Gold & Diamonds receives IAGES accreditation across 100+ stores pan India
Senco Gold & Diamonds, one of India’s largest jewellery retail chains, has been accredited with IAGES reinstating its commitment towards winning the trust and confidence of its consumers through its ethical, fair and transparent practices.
SENCO Gold & Diamonds is one of the most recognised names in the Indian jewellery retail sector with more than 100 stores, having built a legacy of trust and craftsmanship for over eight decades in gold, diamond, platinum and silver jewellery.
As the Indian gold sector moves towards greater formalisation, frameworks like IAGES are critical in strengthening accountability and consumer trust. Senco’s long-standing alignment with global and national standards including BIS has made us natural early adopters of IAGES. This accreditation across 100+ stores reflects our commitment to governance, process integrity and encouraging the industry to move towards higher, more transparent benchmarks.
Suvankar Sen, MD & CEO, Senco Gold & Diamonds
Senco is a respected legacy brand in India that has built a strong presence across multiple regions. The brand’s alignment with the IAGES framework sends a clear signal to the industry about the importance of transparency, process integrity and consumer-centric standards as essential steps towards formalisation and accountability. By implementing IAGES’ standard Code of Conduct across the value chain, the gold industry builds long-term sectoral credibility, placing the sector at par with global standards.
Kaushlendra Sinha, CEO, IAGES
